You’ve heard somewhere that social media can be used for business – to drive up sales and boost conversions, instead of simply checking out on old classmates and exes.
As a smart business owner, you’ve hurried to created accounts on all the major social networks – Facebook, Twitter, Google Plus and Pinterest.
The only challenge, of course, remains that, after some months (or years) of going social, there is nothing to show for it. The best you can say is that – ‘oh sh*t, these sites are a COMPLETE time drain!’
Or, you’re hired by a company to run its social campaign sorely or as part of your overall responsibilities.
The problem is that, you have no single clue how to transform the various likes, connections and followers into passionate raving fans who are happy to buy. Buy some more. And then, buy again.
The worst thing is this: as the days go by, your cluelessness takes dimensions you never even imagined possible.
If any of the two scenarios above describe your reality, you’re not alone.
As a matter of fact, there are a ton of other business owners/employees who are as clueless as you are and are currently banging their heads against the thickest brick walls imaginable.
However, the joy (and your advantage) over them is that, you’ll be reading badass social media marketing tips that will ensure you automatically do better forthwith. My bet is that, they are not 🙂
If you’re ready, permit me to introduce 5 social media tips for business that will certainly make all the difference.
Social Media Tips for Business
These tips are simple and straightforward. What you need to truly excel at social media marketing using them is to follow them religiously. Read them thus with an open mind and importantly, follow-up (persistently) on the advice therein.
1. Think and Use Social Media as a Search Engine
Too often, social media users simply update their statuses or profiles without any thoughts besides driving engagement or keeping their existing followers entertained.
Accordingly, little thought is placed on prospective followers or even customers/clients who may be interested in a service or product offered by the social media account owner/company in question.
To think and use social media as a search engine involves planning your social media updates in the same manner that regular posts are planned: keyword research, keyword inclusion (especially) in ‘H’ tags and importantly, implementation of SEO best practices.
This way, a searcher or prospective client/customer coming from a search engine or the internal search system of the particular social network can land on the post and carry out a direct purchase – or at least follow with the intent of a purchase at a later date.
The good thing? 81% of buyers initiate the process on a search engine.
Why not claim a part of that chunk especially since the major social networks sport impressive Domain Authority, Page Authority and importantly, overall trust to pull traffic to themselves (and by extension, your post) if you as much as get your SEO right?
This, then, is the very first social media marketing tip businesses and companies need to deploy if they are serious to reap off social media.
As a reader of this post (and my friend), this is naturally your first task.
2. Understand How #Hash Tags Work (If you Really Wish to Use Social Media for Business)
In the world of social media, hash tags work as both ‘native keywords’ and heading tags. Their use ensures that content that is ‘hashed’ up in a following manner is found, especially if the particular ‘hash’ is actively being searched for on that particular social network (or even, general search engines as a whole).
Accordingly, using hash tags ensures that your work is found out by prospects that are not just interested in your content – but are also interested in both your products and services.
This is especially true if you’re using Twitter (though all the other social media also deploy the use of these tags in a most brilliant and predictable manner).
The Smartest use of hash tags, ordinarily, is right within content, where certain keywords are ‘hashed’, keywords that are of interest to your audience or prospective audience. However, if this presents a challenge, kindly include the hash tags at the end of the social media update – the effect is (still) one and the same.
3. Focus Strictly on Business
The temptation to delve into one’s private life is always great on social media – and as a matter of fact, many business owners jump right at it, sharing ‘cute’ photos of their family, house and cars left, right and center.
However, this is a bad move – one that does not always go well for business, especially if one is interested in actually making sales on social media.
Such photos distract your readers/followers and attract others who ordinarily shouldn’t be following you, because of an inherent interest misalignment.
Accordingly, updates on social media should be strictly business – and not trivial personal issues such as one’s cat’s illness or the marital challenges one is having with a spouse.
There are times when you may need to upload some bit of info that is not strictly business neither will it be directly connected to what you’re already offering. However, if such an update will enhance your follower’s lives, prepare them for a future sale or positively engage them (and loosen them up for conversion), then, by all means, go on.
For instance, if you’re in the business of selling cars and just witnessed a non-fatal motor accident where one of the vehicles whipped another silly into serious damage, kindly update the photos and ask your audience what they think of the accident.
Certainly, such an update will plant in their subconscious the fact that a certain car is superior to others (or at the very least, another). At a perfect time, you would then proceed to open offers for that very ‘superior’ car…
…believe me, the sales would be crazy.
If you’re going to thus upload anything, calculate well into advance and be certain that it serves (or will serve) your social media marketing interests immediately, sooner or later.
4. Consistently Update
The average attention span of a human is just 8 (eight) seconds.
This means that, at any given time (on the average), you have a man’s undivided attention for only 8 seconds before his/her mind wanders away, especially if a smart phone or the internet is involved.
The implications of this for social media marketing/conversion is staggering – and almost like an exercise in pursuing quicksilver 🙂
To overcome this attention deficit, you’ll need to consistently update in a manner that will leave your prospects subconscious to do the conversion/sales trick (and not you, directly).
However, it is very important to note that consistent posting on social media and spamming are not the same thing. Accordingly, you should exercise restraint and post at most three (3) times a day (with the exception of Twitter) where you can productively tweet much more frequently, say hourly.
5. Focus on Content that will Attract/Captivate the Attention of your Ideal Clients/Customers
It does not make sense to update your social media accounts on a regular basis with content that will neither attract nor captivate the interest of your target audience or ideal customers/clients. Doing this, is clearly an exercise in futility at best and at worst, plain stupidity!
If you however insist on doing this, it is quite clear that you’ll fail faster online than you imagined – especially in the business of making sales off social media.
To ace sales and get both existing and new followers interested about your offers, you’ll need to publish updates that attract and captivate their attention on a regular basis; updates that address their problems and (importantly), positions you as an authority that can help them address their (greatest) challenges – in a manner that will bring them smiles and help them avoid the pain that the challenge ensured.
Once you achieve this, selling your products/services via social media will become exceptionally easy – and painless. As easy and as painless and writing your own very name!
The process of selling via social media is not an exact science. However, these tips, when properly implemented, will increase your overall revenue and would at the end of the day, (positively) surprise you.
These powerful social media tips for business can be rounded up with 4 simple words: consistency, visibility, relevancy and authority – and have been brilliantly covered in the paragraphs above.
Get this right and the process of selling on any social network would not be a challenge to you (or your business) ever again.